SIMMS – Cast Forth In Comfort
Simms makes products that serve a higher purpose. Fishing is fishing, but more importantly, gear that performs at the highest level allows all anglers to embrace the overall fishing experience and all the unique nuances that occur before and after the catch.
Every moment we spend on the water should always be cherished and savored – and never taken for granted. At Simms, we’ve come to realize that fishing isn’t a pastime. It’s not a hobby. And it’s not a sport. Fishing is our way of life. And we firmly believe we all owe it to ourselves to make as much time as possible to do the things we truly live for. After all, you get one life. #FishItWell.